#Google_Ads_Cheatsheet

Google Ads Cheatsheet

Campaign Types

Search – Text ads on Google search results.
Display – Visual banner ads across Google’s partner sites.
Shopping – Product listings in Google Shopping.
Video – Ads shown on YouTube.
Performance Max – Automated across all Google properties.
Remarketing – Target users who visited your site.

Key Metrics

CTR (Click-Through Rate): % of users who click after seeing your ad
CPC (Cost Per Click): How much you pay per click
QS (Quality Score): Google’s rating of ad relevance, CTR, and landing page
Impressions: Times your ad is shown
Conversions: Completed desired actions (e.g. purchases, signups)
Conversion Rate: Conversions divided by clicks

Ad Copy Best Practices

Include main keyword in headline
Use numbers or symbols to draw attention
Highlight a benefit or unique value
Always include a clear CTA (e.g., Get a Quote, Call Now)
Use all available headline & description fields

Match Types

Broad Match – Most reach, least control
Phrase Match – Keywords must appear in order: “keyword”
Exact Match – Most precise: [keyword]
Negative Match – Prevents ads from showing for irrelevant searches

Budget & Bidding Tips

Start with Manual CPC to gather data
Switch to automated bidding (e.g., Max Conversions) once you have conversions
Use shared budgets across similar campaigns
Avoid setting and forgetting – monitor regularly
Allocate more budget to top-performing campaigns

Optimization Checklist

Check search terms report weekly
Pause low CTR ads and create new variations
Add negative keywords regularly
Test new ad copy every 30 days
Review device, location, and time-of-day performance

Tools & Resources

Google Ads Editor – Bulk edit campaigns offline
Keyword Planner – Discover keyword ideas
Google Analytics – Track conversions and behavior
Tag Manager – Manage tracking codes without editing code
Google Trends – Identify keyword popularity over time

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