Boosting Gaming Engagement: Behavioral Retargeting

In the realm of digital marketing, behavioral retargeting stands out as a powerful tool for reaching potential customers based on their past actions and preferences. It involves analyzing user behavior and targeting them with personalized ads or content to encourage engagement and conversions. This technique has gained significant traction across various industries, including gaming, where […]

A Summary of the 2022 Google Algorithm Updates – and What to Learn from Them

  What are the Google Algorithm Updates of 2022? In 2022, Google announced ten updates to its search algorithm. The Google search algorithm is the program that Google uses to assign priority to web pages for a given search query on its main search page. For over a decade, Google has been refining its search […]

Accenture: Research Piece on Media & Entertainment

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