What Is Google Analytics in SEO & How Does It Work for My Business?

Google Analytics dashboard showing organic traffic, user behavior, and SEO performance metrics

Google Analytics in SEO plays a critical role in how businesses measure, understand, and improve their organic search performance.  Ranking on Google is only part of the equation. What truly matters is how visitors behave once they land on your website and whether that traffic turns into real business value. Many businesses invest in SEO […]