#National_Building_Materials_Company

National Building Materials Company

Company Profile:

A creator of fiber cement products

Services Provided:

Google Ads + LinkedIn Ads, Geo-Fencing Programmatic Advertising, Web Analytics

The Problem:

limited outbound marketing strategy
limited analytics, i.e. no coherent link tracking and reporting set up for digital advertising

The Solution:

optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
creation and active management of Google Ads account
creation and active management of LinkedIn Ads, including a lead gen campaign
creation of Google Analytics goals, imported into Google Ads

Results:

8,718 website visits from nationwide Google Ads campaign including video, display, and search ad formats
576 website visits + 25 high-quality leads from nationwide LinkedIn Ads campaign
550 retargeting website visits from geo-fence ad campaign targeting AIA conference attendees

“We saw more growth in 6 months than in the past 8 years.”

Working with TLMG has been a blessing—they truly cares. After years with other companies, I finally feel seen. Brooks stays in touch regularly and boosted our online presence more in 6 months than others did in 8 years. Huge thanks to Brooks and the TLMG team!

“They promised and they delivered!”

The thing that impressed me the most was TopLine Media Group's ability to learn about our firm culture and brand and integrate our culture and brand into the program they created for us. Other firms consistently tried to force us to change our culture and brand to match them. TopLine Media Group never asked us to sacrifice who we are as a firm.

“TopLine Media Group engages like they're an extension of our team.”

On calls, it's a "we" and "our" - they take a vested interest in your satisfaction with the work. We were brand new to Google Ads and Analytics and their team would provide short loom videos to help me understand what I was looking at, how to read analytics - they not only did the work, they ensured I understood the work. Their team is a pleasure to partner with! And, they are just that - partners!

“TopLine Media Group communicates their goals clearly and follows through.”

Clear communication, accessibility along with defined results. We dealt with too many marketing professionals who did more talking than doing and when push came to shove, we didn't see results. TopLine communicates their goals clearly and follows through.

“Their continuous commitment to improvement and the cultivation of a lasting relationship sets them apart.”

We sought a partner to elevate our presence in the painting industry, and Topline Media proved instrumental in achieving our goals. Their expertise extended across website development, SEO, PPC, and strategic market planning, contributing significantly to our growth.

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