Company Profile:

An award-winning biopharmaceutical contract services organization providing fully-integrated, accelerated drug development and biomanufacturing services to pharmaceutical and biotechnology companies globally

Services Provided:

Google Ads + LinkedIn Ads, Web Analytics, Search Engine Optimization (SEO)

The Problem:

  • No overall digital strategy
  • Two unmanaged Google Ads accounts – one primary and one inherited from the acquisition
  • Unmanaged LinkedIn Ads account
  • Neglected web analytics
  • No search engine optimization (SEO)

The Solution:

  • Optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
  • Active management of Google Ads accounts – ultimately consolidating two accounts into one, adding new campaigns
  • Active management of LinkedIn Ads account, updating all campaigns and adding a lead gen campaign
  • Creation of Google Analytics goals, imported into Google Ads
  • Integration of LinkedIn Ads account with client’s CRM
  • Implementation of full-on SEO program


  • 104 conversions from Google Ads + 150 leads from LinkedIn Ads
  • YOY organic traffic is up 29.56% with a 384.62% increase in goal completions and a 274.06% increase in goal conversion rate

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