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It’s Time For ValueMarketing™

ValueMarketing is our proprietary Demand Generation Program.

We combine the reach of social media with the power of marketing automation.

The result? You start receiving consistent leads from your most relevant prospects
in just 10 days!

Stop Chasing Leads!
Start Building a Sustainable Pipeline of Relevant New Business

We achieve predictable results for you by using our proven layered outreach approach…designed to deliver a consistent and reliable flow of the exact type of new prospects you want to target.

This is truly a custom-built business development pipeline based on your ideal clients.

It is a modular program designed to scale up and down to meet the needs of your business, budget, target audience, sales cycle, and your prospects’ response rates.

The ValueMarketing™ program consists of the following modules designed to stack together for maximum results:

Module 1LinkedIn Module 1LinkedIn

Targeted Lead Generation on the LinkedIn Platform

We combine our data-centric approach with your experience and goals to define your campaign’s target audience.

We then implement cutting-edge tactics for refining your audience and initiating outreach to grow your prospect list and generate business leads.

This module includes:

  • Personalized strategic planning session to understand your target audience, define their characteristics and set outreach criteria.
  • Creation and/or optimization of your LinkedIn profile to best attract your desired connections.
  • LinkedIn outreach campaign to identify, invite and engage your target audience.
  • Client initiated appointment system to help engage targeted prospects.
Module 2Email

Email Marketing – Additional Layer of Communication

After building a relationship-based list of targeted prospects on the LinkedIn platform, Module 2 activates a series of powerful, relationship building and solidifying follow-up emails in a proven sequence of timing and message content to get your prospects to reply, engage with you, and schedule appointments with you or your team.

Our email campaign is designed to:

  • Provide value-first and relationship-building messaging.
  • Keep you and your company top-of-mind for your prospects.
  • Get you involved in your prospects’ eventual buying decisions.
Module 3Content

Content Marketing – Grow Your Influence on LinkedIn

Building on the relationships established in Modules 1 + 2, Module 3 keeps your name and your company’s name in front of your prospects by providing these additional key elements to help ensure your success:

  • Creation of customized content for use on LinkedIn.
  • Content developed with you to support your position as a subject matter expert and “influencer” in your specific field of work and encourage further engagement from your growing target audience.
  • Ideal timing and frequency of posts to get the maximum reach and return for your content marketing effort.
Module 4Remarketing

Remarketing – Maintain Awareness and Top of Mind

After engaging your target audience throughout Modules 1+2+3, Module 4 re-engages your prospects by activating a remarketing campaign.

We work with you to build on your existing message and create the most effective remarketing ads containing:

  • Optimized headline
  • Compelling body copy
  • Clutter-cutting imagery

Finally, we run only ads you have reviewed and approved.

We Custom Build a Business Development Pipeline
Based on Your Ideal Clients

Whether you love working with retailers, franchisees, financial companies, healthcare providers, or any other company in any industry, we will target the decision makers of your most relevant prospects and get them in touch with you.

So, How Does It Work?

First, we start by working with you to determine your ideal clients to target.

Second, we create a campaign to target only the clients you actually want to work with.

Third, we use a layered outreach system to turn these cold contacts into warm leads.

Finally, we get them to schedule a call with you on your calendar.

Imagine how your business development 
will be different when you are getting a 
consistent, predictable number 
of weekly sales appointments 

added directly to your calendar from 
interested, qualified prospects in the 
business categories you already know you 
want to work with!

Schedule a Discovery Call

with our team now to learn how you can start seeing consistent
leads from your most relevant prospects in just 10 days!


How do I know if this program is a good fit for me and my business? Expand

The ValueMarketing™ program works for all types of clients and target audiences.

If you are a B2B company and sell products or services via sales appointments, sales consultations, and/or product demos, with an average ticket of $1,000 or higher, our program is very likely a good fit for you.

How fast can the ValueMarketing™ program be put into place? Expand

Fast! We average about ten business days to launch, but we’ve done it in as few as five! Of course, a lot of the timing depends on how much we need to build out to launch, how much of your branding and collateral already exist, and how quickly we can turnaround items like copy-review and design approvals. We typically like to build out the timeline with two weeks for set-up and the goal of launching everything by week three.

How soon does the ValueMarketing™ program start working? Expand

Also fast! Although the multi-touch aspect is designed to increasingly qualify your prospect as they progress through the funnel (in other words, longer is better), the program starts working from Day 1 by reaching out to real prospects with your real message and driving for a response from those organizations and individuals who are ready to make a purchase decision.

What if I don’t get off to a fast start like a lot of your clients? Expand

We’ve encountered two reasons why our program isn’t successful right away.

The first reason is targeting. Micro-targeting is a balancing act of finding the most relevant audience without cutting out too many viable prospects. Sometimes the initial targeting can be too narrow, too broad, reach too many decision makers, or the sales cycle is too long (way too long, like government contracts).

The answer to these scenarios has been to tweak our targeting, messaging, and outreach strategy, and it has never required starting from scratch! In truth, we are testing and reviewing the process constantly for your campaign so that making pivots and optimizations like the ones above are done on-the-fly, as quickly as we are learning, and without having to stop campaigns or retool the system.

The second reason is that, while a lot of clients do get off to a fast start, the program needs time to work. If you’re asking yourself this question in Week 2, or even Month 2, it’s too early.

The ValueMarketing™ program is built on proven principles of marketing, not on quick-results gimmicks. Our team is busy honing, optimizing, and tweaking your campaign to improve your quantity and quality of new prospects.

How much does the program cost? Expand

The program has two price-points: $2,500/month (Modules 1 and 2) and $4,500/month (Modules 1, 2, 3, and 4). Which option is best for you depends on a number of variables, including how many sales appointments you want us to generate for you. Moving up or down from one price point to another, and even back again, is easy.

Are there any set up fees? Expand

No, there are no set up fees.

Are there any additional costs? Expand

Yes, there are external tools and ad platforms that you will utilize, and will be billed directly to you by the provider:

LinkedIn Sales Navigator – this tool is critical to use within Module 1, and costs $79.99/month (or $64.99/month if you sign up for the annual plan).

Google Ad Account and/or AdRoll Ad Account (for Module 4 only) – if we retarget your prospects with banner ads across the Web, we’ll run that campaign out of your own ad account, which contains your own credit card. We keep hard advertising costs separate from our program fee.

Do I have to make any long-term commitments? Expand

Absolutely not. We go month to month, and you can cancel and stop future payments at any time.

What can I expect if I decide to work with you? Expand

If you decide to put us to work to generate a customized new business lead pipeline for your company, you’ll first sign up and pay online with a credit card (very easy) – it’s a PayPal monthly subscription that can be cancelled at any time.

Next, you’ll complete a questionnaire (the LI+MA™ Workbook) online or offline, your choice.  The LI+MA™ Workbook assists us in determining your ideal prospects and in crafting your ideal messaging.

As Module 1 is in full swing, we are doing all the work for you, reporting in bi-weekly, and you will see a significant increase in new, relevant connections, and, subsequently, your calendar filling up with appointments. In fact, you might ask us to pause the program temporarily because you are receiving more appointments than you can handle, which is no problem because we go month to month, with no long-term contracts.

What do I need to do during the pre-launch phase? Expand

Here’s the pre-launch checklist of items needed to launch your campaign:

  1. Share the logins to the LinkedIn account we’re working from so we can login and set up your account. Many clients switch to a temporary password for the campaign like “LIMAb2bcap”
  2. Upgrade your LinkedIn account with LinkedIn Sales Navigator. This tool is CRITICAL for our outreach program. It costs $79.99 each month (or $64.99 if paid annually). Note that the cost goes to LinkedIn for the plan and is set up and billed directly to your credit card by LinkedIn.
  3. Send us a high-resolution image of your logo and a headshot for your bio section on the landing page and LinkedIn profile (minimum size of 400×400 pixels, 72 dpi).
  4. Review and approve all content in the “Content for Review” document that we will send over after the Kick-off Call.
How do I learn more and/or get started? Expand

The first step is a Discovery Call, during which we discuss your business model, business goals, target audience, ROI targets, and marketing budgets, as well as review your current branding and messaging in order to recommend a specific strategy and path to implementation.

How long does the Discovery Call take? Expand

Our initial conversation is a scheduled 30-minute call. If you prefer less time or more time, we can adjust; just let us know.

How much does the Discovery Call cost? Expand

It’s complimentary. There is no cost or obligation at all for the Discovery Call and hearing our recommendations.

Learn More

The best way to learn more about the 
ValueMarketing™ Program and 
how it could work to predictably grow your 
business is to book a Discovery Call with 
us to discuss your goals for growth!

Schedule a Discovery Call with our team 
now to learn how you can start seeing 
consistent leads from your most relevant 
prospects in just 10 days!

SCHEDULE A CALL info-box-img1

Chasing Clients


Stop Chasing Clients and
Start Building a Sustainable Pipeline of
New Business for Your Company. 
Let Our ValueMarketing™ Customer Acquisition 
Program Build a Custom Business 
Development Pipeline of Qualified New 
Leads to Grow Your Business.


Target Your Most Relevant


Target Your Most Relevant Prospects!
We Help Define Your Ideal Client.


Create a New
Business Pipeline


Create a New Business Pipeline
With Our Proven Biz Dev System.


Start Getting
Your Best Leads


Start Getting Your Best Leads
Added Directly to Your Calendar.
With Our ValueMarketing™  
Program, You Don’t Just Get New 
Business Leads, You Get a Pipeline of 
New Clients That are Relevant to Your Business.

Ready to Build Your
New Client Pipeline?

Schedule a Discovery Call With Our 
Team Now to Learn How You Can  
Start Seeing Consistent Leads From 
Your Most Relevant Prospects in 
Just 10 Days!

Schedule A Call search-engine


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