Company Profile:

local home services company

Services Provided:

Google Ads + Facebook Ads + Microsoft Ads, Web Analytics, Search Engine Optimization (SEO), Content Marketing, Website Security + Backup + Updating

The Problem:

  • nascent digital marketing program
  • digital marketing program not ready to scale
  • lack of digital expertise in their in-house marketing department

The Solution:

  • optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
  • active management of Google Ads and Facebook Ads accounts
  • creation of Google Analytics goals, imported into Google Ads
  • set up call tracking integrated into Google Ads
  • website optimizations for design and user experience (UX)
  • implementation of full-on SEO program
  • implementation of content marketing program


  • high double-digit annual growth since 2015
  • bought out in a private equity deal by a regional company in their vertical in 2021

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