At its core, LI+MA™, our B2B Customer Acquisition Program, is designed to help you close more deals by getting your most qualified and ideal prospects to schedule a call with you.
How do we do this?
Simply put, by getting the right message to the right people.
Our strategy is simple, and it consists of two steps:
STEP 1: MICRO-TARGETED AUDIENCE
We will guide you to micro-target your audience by narrowly defining a niche of customers for whom your business will be exceptionally able to provide value. You want your business to be seen as the precise tool for a specific job. This ensures that we target the right people.
STEP 2: MULTI-TOUCH MESSAGING
When you know who you are talking to, it becomes much simpler to know what you are going to talk to them about. By targeting narrowly, you are able to go deeper into what needs this customer has, what pain they are experiencing, and how you can specifically address those needs. We will work with you to create the right messaging, content, and sales pieces, and then build them into a rapid-fire sequence.
Our experience has shown us that there is an appropriate sequence and rhythm for reaching, retargeting, and following-up-to-close with your target audience. Building an automated business development system that keeps your business in front of your target audience with multiple impressions over a brief period of time creates a familiarity for prospects that effortlessly lifts you from being a “cold contact making an outbound call” to being a familiar company that already is valued for your expertise. And that changes everything.
So, let’s get started!
You can complete the workbook online by completing the information on this page and hitting the submit button below, or you can print out the workbook and complete it offline, scan and email it back to us. For the offline option, click here to print out the PDF version of the Workbook.
If you have any questions, please fill out the form or call (404) 617-9953.