At its core, LI+MA™, our B2B Client Acquisition Program, is designed to help you close more deals by getting your most qualified and ideal prospects to schedule a call with you.
How do we do this?
Simply put, by getting the right message to the right people.
Our strategy is simple, and it consists of three steps:
STEP 1: AUDIENCE CREATION - TARGETING + REFINING
We start by working with you to define your ideal client. We then transform that ideal client into a persona for your ideal prospect, and build on that. Ultimately, we will have a couple to several targeted prospect lists that we will put into action.
STEP 2: MESSAGE CREATION
When you know who you are talking to, it becomes much simpler to know what you are going to talk to them about. By targeting narrowly, you are able to go deeper into what needs your customer has, what pain points they are experiencing, and how you can specifically address those needs. We will work with you to create the right content and messaging sequence that will go out to your ideal prospects.
STEP 3: LAYERED OUTREACH
Once we complete Step 1 and Step 2, we implement our outreach campaign, first through LinkedIn messaging, and then we layer on email marketing. In addition to messaging and emailing, we can layer on content and remarketing. Over time, you will have messaging and content aimed at your ideal prospects, delivered in a systematic, consistent, and trackable manner.
Our experience has shown us that there is an appropriate sequence and rhythm for reaching, retargeting, and following-up-to-close with your target audience. Building an automated business development system that keeps your business in front of your target audience with multiple impressions over a brief period of time creates a familiarity for prospects that effortlessly lifts you from being a “cold contact making an outbound call” to being a familiar company that already is valued for your expertise. And that changes everything.
So, let’s get started!
You can complete the workbook online by completing the information on this page and hitting the submit button below, or you can print out the workbook and complete it offline, scan and email it back to us. For the offline option, click here to print out the PDF version of the Workbook.
If you have any questions, please fill out the form or call (404) 617-9953.