SELL B2B?

The LI+MA™ program works for all types of clients and target audiences.

If you are a B2B company and sell products or services via sales appointments, sales consultations, and/or product demos, with an average ticket of $1,000 or higher, our program is very likely a good fit for you.

Fast! We average about ten business days to launch, but we’ve done it in as few as five! Of course, a lot of the timing depends on how much we need to build out to launch, how much of your branding and collateral already exist, and how quickly we can turnaround items like copy-review and design approvals. We typically like to build out the timeline with two weeks for set-up and the goal of launching everything by week three.

Also fast! Although the multi-touch aspect is designed to increasingly qualify your prospect as they progress through the funnel (in other words, longer is better), the program starts working from Day 1 by reaching out to real prospects with your real message and driving for a response from those organizations and individuals who are ready to make a purchase decision.

We’ve encountered two reasons why our program isn't successful right away.

The first reason is targeting. Micro-targeting is a balancing act of finding the most relevant audience without cutting out too many viable prospects. Sometimes the initial targeting can be too narrow, too broad, reach too many decision makers, or the sales cycle is too long (way too long, like government contracts).

The answer to these scenarios has been to tweak our targeting, messaging, and outreach strategy, and it has never required starting from scratch! In truth, we are testing and reviewing the process constantly for your campaign so that making pivots and optimizations like the ones above are done on-the-fly, as quickly as we are learning, and without having to stop campaigns or retool the system.

The second reason is that, while a lot of clients do get off to a fast start, the program needs time to work. If you’re asking yourself this question in Week 2, or even Month 2, it’s too early.

The LI+MA™ B2B CAP is built on proven principles of marketing, not on quick-results gimmicks. Our team is busy honing, optimizing, and tweaking your campaign to improve your quantity and quality of new prospects.

The program has two price-points: $2,500/month (Modules 1 and 2) and $4,500/month (Modules 1, 2, 3, and 4). Which option is best for you depends on a number of variables, including how many sales appointments you want us to generate for you. Moving up or down from one price point to another, and even back again, is easy.

No, there are no set up fees.

Yes, there are external tools and ad platforms that you will utilize, and will be billed directly to you by the provider:

LinkedIn Sales Navigator - this tool is critical to use within Module 1, and costs $79.99/month (or $64.99/month if you sign up for the annual plan).

Google Ad Account and/or AdRoll Ad Account (for Module 4 only) - if we retarget your prospects with banner ads across the Web, we'll run that campaign out of your own ad account, which contains your own credit card. We keep hard advertising costs separate from our program fee.

Absolutely not. We go month to month, and you can cancel and stop future payments at any time.

If you decide to put us to work to generate a customized new business lead pipeline for your company, you'll first sign up and pay online with a credit card (very easy) - it's a PayPal monthly subscription that can be cancelled at any time.

Next, you'll complete a questionnaire (the LI+MA™ Workbook) online or offline, your choice.  The LI+MA™ Workbook assists us in determining your ideal prospects and in crafting your ideal messaging.

As Module 1 is in full swing, we are doing all the work for you, reporting in bi-weekly, and you will see a significant increase in new, relevant connections, and, subsequently, your calendar filling up with appointments. In fact, you might ask us to pause the program temporarily because you are receiving more appointments than you can handle, which is no problem because we go month to month, with no long-term contracts.

Here's the pre-launch checklist of items needed to launch your campaign:

1. Share the logins to the LinkedIn account we’re working from so we can login and set up your account. Many clients switch to a temporary password for the campaign like “LIMAb2bcap”
2. Upgrade your LinkedIn account with LinkedIn Sales Navigator. This tool is CRITICAL for our outreach program. It costs $79.99 each month (or $64.99 if paid annually). Note that the cost goes to LinkedIn for the plan and is set up and billed directly to your credit card by LinkedIn.
3. Send us a high-resolution image of your logo and a headshot for your bio section on the landing page and LinkedIn profile (minimum size of 400x400 pixels, 72 dpi).
4. Review and approve all content in the “Content for Review” document that we will send over after the Kick-off Call.

The first step is a Discovery Call, during which we discuss your business model, business goals, target audience, ROI targets, and marketing budgets, as well as review your current branding and messaging in order to recommend a specific strategy and path to implementation.

Our initial conversation is a scheduled 30-minute call. If you prefer less time or more time, we can adjust; just let us know.

It's complimentary. There is no cost or obligation at all for the Discovery Call and hearing our recommendations.