How Can Psychology Help Your Sales Engagement

In this episode, we interview Dr. Simon Moore, Chartered psychologist and co-founder of Innovationbubble. Dr. Moore leads a psychology consultancy that helps organisations understand the ‘whys’ of employee and customer behaviour. They help uncover the hidden world of behaviour and make visible and actionable the factors that impact experience, engagement, outcome, and so on. The episode…

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5 Business Psychology Cues: Breakthrough Your B2B Sales by Knowing What Motivates a B2B Buyer

Brooks Donner, Founding Partner of TopLine Media Group and host of the “Business Psychology & Sales” podcast, is joined by Angela Ackerman, the Founder/IO Practitioner of The Business Doctor Inc. Angela is a 20 year serial entrepreneur, wellness influencer, success psychologist, keynote speaker, and thought leader with a Bachelor degree from Tufts University in Bio-Psychology and Post-grad…

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Psychology of the Cold Call

Dr. Simmie A. Adams is a data-based, solution-focused, action-oriented, and results-driven Organizational Psychologist passionate about aiding clients in achieving individual and organizational high performance. He Unleashes the Tiger! in his clients.

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Forbes: Top Six Digital Transformation Trends In Media & Entertainment

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Here’s a Forbes article, and we think it’s spot on: https://www.forbes.com/sites/danielnewman/2017/04/25/top-six-digital-transformation-trends-in-media-and-entertainment/#521a2abd6729 The first trend, “Multi-Channel Experiences Are The Norm,” is something we’ve been preaching since 2012.  With the exponential growth of mobile phones and accessing the Internet with them, consumer behavior is such that a person is watching TV on their couch, with laptop on the…

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Accenture: Research Piece on Media & Entertainment

We just took a look at an excellent research piece compiled by Accenture. Market and industry trends in TV. A couple of take-aways are represented in the following sub-headers on page 7: “The rise of digital brands” and “The time is now to build capabilities for the digital age” These statements not only speak to the…

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