Posts by TopLine Media Group
Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing
I speak about multi-channel attribution in my presentations, and discuss at length with clients, and saw this great article/case study from Adroll… Entitled Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing, it’s an in-depth look at an issue that plagues a lot of marketers and sales teams. An excellent study on the topic…
Read MoreHUG ATL Presentation
Brooks Donner presenting at the HubSpot User Group (HUG) in Atlanta, Georgia Download the presentation here: https://goo.gl/n9MsB9
Read MoreThe Financial Brand: 54 Statistics & Trends That Will Shape Digital Marketing Strategy
Very interesting info: “Over 50 stats, facts and trends about digital advertising, mobile marketing, social media, content marketing, email and SEO that will influence the way you craft your strategy in digital channels. “ Check out the article here: https://goo.gl/awsxTz
Read MoreAxios: Tech Giants Eating The Advertising World
In case you want to see just how overshadowing New Media is…how much New Media is outperforming Old Media, check out this article from Axios: https://goo.gl/vuVGFC It’s astounding, but not surprising. https://goo.gl/vuVGFC
Read MoreForbes: Top Six Digital Transformation Trends In Media & Entertainment
Here’s a Forbes article, and we think it’s spot on: https://www.forbes.com/sites/danielnewman/2017/04/25/top-six-digital-transformation-trends-in-media-and-entertainment/#521a2abd6729 The first trend, “Multi-Channel Experiences Are The Norm,” is something we’ve been preaching since 2012. With the exponential growth of mobile phones and accessing the Internet with them, consumer behavior is such that a person is watching TV on their couch, with laptop on the…
Read MoreAccenture: Research Piece on Media & Entertainment
We just took a look at an excellent research piece compiled by Accenture. Market and industry trends in TV. A couple of take-aways are represented in the following sub-headers on page 7: “The rise of digital brands” and “The time is now to build capabilities for the digital age” These statements not only speak to the…
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