Posts by TopLine Media Group

Forbes: Top Six Digital Transformation Trends In Media & Entertainment

multi-screens

Here’s a Forbes article, and we think it’s spot on: https://www.forbes.com/sites/danielnewman/2017/04/25/top-six-digital-transformation-trends-in-media-and-entertainment/#521a2abd6729 The first trend, “Multi-Channel Experiences Are The Norm,” is something we’ve been preaching since 2012.  With the exponential growth of mobile phones and accessing the Internet with them, consumer behavior is such that a person is watching TV on their couch, with laptop on the…

Read More

Accenture: Research Piece on Media & Entertainment

We just took a look at an excellent research piece compiled by Accenture. Market and industry trends in TV. A couple of take-aways are represented in the following sub-headers on page 7: “The rise of digital brands” and “The time is now to build capabilities for the digital age” These statements not only speak to the…

Read More