We just took a look at an excellent research piece compiled by Accenture.
Market and industry trends in TV.
A couple of take-aways are represented in the following sub-headers on page 7:
“The rise of digital brands” and “The time is now to build capabilities for the digital age”
These statements not only speak to the major media outlets, they are also words to grow by for small-, mid-, and large-sized companies that serve markets locally, regionally and nationally.
Download this excellent PDF here: http://www.toplinemediagroup.com/wp-content/uploads/2017/04/Accenture-Bringing-TV-to-Life-IV-The-Disrupted-Strike-Back.pdf
Give it a read and let’s discuss the impact of this research piece on your business!